Media and advertising is a deep and wide field of opportunities and influences our lives every day.

From the toothbrush we use to the car we drive, the clothes we wear to the cell phones we buy, from the homes we live to the computers we use, every aspect of our lives is deeply influenced by advertising and media. What we see and what we hear about a product or a service influences our decision to buy and use them.

Media and entertainment industry not just in the country but also globally has been growing phenomenally in the last two decades. This stupendous growth provides great opportunities for professionals to make journalism and mass communication as a great career.

What exactly is mass communication? It is a form of communication that uses mass media to communicate with the masses or public.

To explain further, mass communication includes journalism, advertising and public relations. Although these three fields seem poles apart, internally these branches are very closely connected. The professionals of each field communicate with each other on a regular basis which makes mass communication a very promising field as a career.

Professionals from one field of mass communications can comfortably switch to another field, thus utilizing the length and breadth of opportunities present in mass communications.

What does the field of journalism encompass? Televisions, radio, print and online publications form the heart of journalism.

The various profiles include reporters, photographers, columnists, editors, anchors, producers and videographers. As against the old perception of the field being a low paying career, the steady growth of advertising has boosted the monetary benefits in this field.

The number of news channels in the country is a clear indication of the rapid growth of media and journalism. There is an incredible need for trained executives in the media production, reporters, anchors and other media professionals. The business of media and its intricate vary from other businesses.

Economics, accounting, statistics, management, communication, computing, public relations and other aspects of the business of journalism and mass communication are widely different from other businesses. Journalism and mass communication courses teach you these aspects and prepare you for the media and entertainment industry.

Bachelors of journalism and mass communication at the University of Technology and Management offers a great start for students and professionals to get a holistic education and work towards a fulfilling career in the journalism and media industry.

Students and professionals with a creative inclination and an aptitude for management and corporate culture can get the best of both through BJMC courses.

Professionals craving for a corporate lifestyle but yearning to unleash their creativity should pursue this stream of education. This can result in a rewarding career in terms of monetary benefits while also providing job satisfaction through passionate creativity. The growth of the industry in the country is also speculate to grow rapidly after the Government of India made provisions and allowances in the Foreign Direct Investment in Media and Entertainment industry.

With such spectacular support from the government and growing needs of the industry, a career in this industry will surely be rewarding and fulfilling.